EREZ COHEN
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Brick in the Wall

Brick in the Wall

mapping • 2023 • Bechorot Art Festival, Jerusalem

Role

Creative Direction & Projection Mapping

Tech

TouchDesigner, Generative Algorithms, Projection Mapping

Brick in the Wall is a projection-mapping piece made for the Bechorot Art Festival in Jerusalem. There is no AI here — the work is driven by mathematical algorithms that reconstruct the building’s own architecture, brick by brick, and then deform it: bending, rippling, and pulling the façade apart before letting it reassemble.

Concept

The building maps itself. The algorithms read the structure of the façade and rebuild it in light, so every deformation belongs to the architecture it sits on — the wall appears to come loose from its own geometry rather than have an unrelated image thrown over it.

Process

Working from the building’s structure, the piece generates its imagery procedurally — mathematical systems replicating and distorting the brickwork — then maps it back onto the surface so the physical and the generated stay locked together.